Compelling Email and Sales Copy for Funnel-Obsessed Marketers Who Lead with Content

Is it a challenge for you to find an experienced writer to craft persuasive and educational marketing collateral?

Well, you’ve come to the right place

I’m John Hays, a seasoned copywriter who works with savvy marketing professionals and entrepreneurs – clients like Jeff Walker, Ryan Deiss, Cengage Learning, RP Capital, and McKissock Real Estate Education – to help them powerfully integrate their content creation and sales copy needs. After all…

  • What could be better than combining a powerful content piece like a top-shelf special report… with an equally effective landing page and layered email sequence?
  • Who can imagine e-commerce… without email marketing?
  • When you’re running an ad that pulls in leads like crazy, don’t you get excited just thinking about optimizing it with conversion-generating sales copy at the end of your funnel?

Unlike so many new and untested writers out there, I have over a decade of experience working with entrepreneurs and companies with serious marketing smarts – spanning industries including online education, real estate, finance, and business coaching (among others). This means I have the expertise to make sure your market resonates with your message and is eager to give you their trust – and take action.

So let’s get started. See why I’m different. And let’s work together to create compelling copy that generates trust, leads to action, and increases sales.

“The trouble with many copywriters in general agencies is that they don really think in terms of selling. They have never written direct-response; they have never tasted blood...
David Ogilvy

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."