What if your prospects fully grasped why your products and services are a perfect solution for them? If they just “got it” in their heads, and in their hearts?

That’s where I come in. I help my clients powerfully integrate their content creation and sales copy needs by utilizing my well-honed persuasion and writing skills. What could this mean in practice? Well, consider bringing me alongside for the following projects:

Email Marketing

 It’s impossible to overstate the value of email marketing for your business. And… I thoroughly enjoy crafting emails and email sequences! It’s a specialty of mine (I’m also a Digital Marketer Certified Email Marketing Specialist.)

  • BTW – It’s never too late to have someone perform an email funnel audit for you. Updating your autoresponders, cleaning up your lists, and doing everything possible to optimize your email campaigns is one of the best investments you’ll ever make in your business. (To find out more, enter “email audit” in the subject line on my Contact page.)

Lead-Gen Package

One thing I enjoy about these projects is the way show how perfectly content and sales materials go hand-in-hand. Each project is unique, but consider this scenario:

  • I create several online ads for you… a series of promotional emails for a new special report or white paper… the landing page for the offer… and a couple of follow-up emails to help cement the relationship with your new lead. It’s classic direct response marketing at its best!

A Content Audit

This is the perfect way to help you decide how best to move forward with what you have in place, or update your editorial calendar… not to mention re-purposing your existing marketing collateral (which needs an overhaul and update because – well, because that’s just how marketing works sometimes).

Web Copy Creation and/or Update

 Let me craft persuasive copy and content to grab your readers’ attention and turn them into leads and loyal customers. You’d be surprised at how often a fresh set of eyes can spot overlooked opportunities, from how company bios are written to the overall “architecture” and persuasion psychology of a site’s layout.

Reach out to me here when you’re ready to share the marketing challenge you’re facing…

“The trouble with many copywriters in general agencies is that they don really think in terms of selling. They have never written direct-response; they have never tasted blood...
David Ogilvy

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."