That’s a great question…

True, I’m an experienced copywriter with a rich professional background – and this adds depth to my understanding of marketing and human psychology. But I’m convinced it goes beyond that…

The fact is, I possess the powerful and very rare combination of being able to both analyze and empathize. Yes, I understand numbers and facts – but I also understand human beings. And I excel at explaining things to people. Where others see only data and “information,” I see stories, trends, and movements.

Here’s what this means for you:

I can help you when you need to pivot… “get caught up”… re-purpose and re-imagine your content and editorial calendar… or just plain cut the “overwhelm” down to size. As a freelance writer and strategist, I can come alongside your team with fresh energy and insight – and take some of the weight off your shoulders.

I begin from the customer’s perspective. This means they will understand with their minds what your copy says – and also feel a deep connection within, on an almost subconscious level. In other words… I write to forge and nurture a deep connection between your products and services, and the decision makers on the other end.

I offer copy and consultation services built around my ability to both analyze and empathize. Your customers may only read five words in a headline – but you and I know the amount of research and reflection that goes into picking those exact five words. It’s a form of complexity… that leads to elegant simplicity.

Whether it’s email copy, lead magnets, or lead-gen ads and landing pages – I’m here to offer my experience, skills, and passion for excellence.

Look through the services I offer and some samples of my work.  And feel free to contact me to discuss how I can help you.

“The trouble with many copywriters in general agencies is that they don really think in terms of selling. They have never written direct-response; they have never tasted blood...
David Ogilvy

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."